A luta para ter um rank mais alto nas Páginas de Resultado dos Motores de Busca (SERP – Search Engine Results Pages) ainda está crescendo e continuará crescendo por vários anos! Mas, é o seu ranking maior que o dos seus competidores para incrementar o CTR (Click Through Rate) de seu website?

O CTR depende de quão bem você descreve a si próprio no pequeno espaço  que você tem nas Páginas de Resultado dos Motores de Busca (SERPs) que é chamado de Snippet.

O que é um Snippet?

Um Snippet pode ser definido como uma pequena peça ou uma extração do conteúdo ou detalhes obtidos a partir do seu website. Esta é a primeira coisa que aparece para os usuários nas SERPs e, portanto, deve conter a melhor e mais detalhada informação que estes usuários podem precisar.

Seu Snippet fala o melhor sobre você e leva seus visitantes a clicarem nele? Ou eles preferem clicar em um link que tem um rank menor que o do seu website? Em poucas palavras, é o seu Snippet comum, ou ele é RICO (um RICHSnippet)!

O que é um Rich Snippet?

Um Snippet que compreende cada detalhe que um usuário procura é chamado de Rich Snippet. Este deve incluir uma breve descrição de sua página e de seu conteúdo, revisões e classificações, preço e disponibilidade de produtos e muito mais. Desta forma, dando ao usuário uma visão geral do inteiro conteúdo de sua página.
Sites de busca e os Snippets

Sites de busca não fazem favores a nenhuma página específica nos SERPs. Eles simplesmente adicionam todas as possíveis informações que estão disponíveis. Entretanto, se você deseja criar um snippet estruturado ou um  rich snippet, você precisa incluir as informações requeridas em sua página.

The Effect of Snippets on the Click Through RateWith so many paid ads, videos and images ranking in SERPs, it is difficult to attract users with the plain old text that is shown in the in the normal Snippet area. What do you expect your user to understand from a simple Title, a page URL and a little description that speaks about the page.

With artificial intelligence acting as the backbone, users trust Search engines and therefore believe that majority of the results obtained are relevant to the query they have entered. Therefore, all the links are quite similar.

What makes your page stand out among the others? Why would a user click on your page?

  • Did the other users like your page and share their views?
  • Have they rated the information that you have shared?
  • Do you have many more options your user might love?
  • Are you displaying the price and availability of your product?

Highlighting these, and many more in the Snippet can help you attract a user.

Let us take a practical example.
When searched for a “Chocolate cake recipe”, as usual, I found a number of results. Let us consider the two seen in the image above. Which one would you click on?

The first one that simply gives you a recipe, or the second one which real people have actually tried implemented, have posted reviews and rated it too!

The second link gives you an idea of how well the recipe works and the approximate time you might need to prepare. This makes it look more promising and practical.
Types of Rich Snippets

Breadcrumbs: The breadcrumb trail indicates the page’s position in the site hierarchy. Users can directly access the page or navigate all the way up, one level at a time.

Events: These rich snippets focus on the events that may be organized in a locality. They display details such as the Date, the Event name and the venue.

  • https://www.facebook.com/rvsites
  • Twitterhttps://twitter.com/
  • RonaldoNunesSC
  • sdronaldonunes@gmail.com

Organizations: Such rich snippets can be used to display the organizations or the company’s contact details. Such snippets are displayed in the Knowledge panel sometimes.

Products: You can use the product based rich snippet to display product details, such as the price, the availability, review and ratings)
Recipes: You can use rich snippets for recipes that include information such as preparation and cooking time, nutritional values and reviews and ratings.
Reviews and Ratings: One among the important elements in a rich snippet is the review and ratings section. This gives the audience an overview of how the product, page or content is performing. This statistics helps them to make the right decision, by clicking on the most preferred link.
The highlighted area tell you that the recipe received a 4.7 rating out of 5, on the basis of 36 votes.

Software applications: Pages that may contain some information about software applications, may be recognized as pages that speak about apps.

  • https://www.facebook.com/rvsites
  • Twitterhttps://twitter.com/
  • RonaldoNunesSC
  • sdronaldonunes@gmail.com

Videos: Videos are usually displayed in a rich snippet. They may contain a thumbnail image, the description, duration, upload date and more.

ConclusionRich snippets are indeed the best to help you flaunt your webpage within a small space that you get in SERPs.

Search Engines give you enough exposure by including all necessary details in the snippet.

Users would love to click on a link that gives a brief idea about what they can expect within.

Rich Snippets can be framed differently for different types of content. Use them to highlight your strengths; the qualities your audiences are looking out for!

Shares
Share This